A smart assistant for your specialty
Social Media Manager
Marketing Team Lead
Your dialog and community management team's best friend
The heart of conversario is built by four AI modules which take on a variety of tasks and complement the community management team in a meaningful way. Conversario offers helpful functions that facilitate, structure and optimise daily community work. While all modules work together, each AI module follows a specific benefit and thus enables community management and community building – also onsite – at the highest level.
Regardless of the size of a community, users and content must be protected from toxic influences around the clock. Every experienced community manager is aware of the variety of dangers. Conversario Moderation AI, the leader in the German-speaking market, knows almost all phenomena and offers automatic response options based on experience. Trolls, of course, always find ways to infiltrate digital channels with toxic content or undesirable behaviour. That is why we are constantly developing our moderation AI. In this way, we ensure a permanently high standard of protective functions.
- multi-level real-time analysis procedure
- individual strictness regulations
- domain-individual base corpora (news, social, consumer)
- individual Lexico and rule set (masking, whitelisting etc.)
- 100% protection against hate and spam comments
- up to 95% time saving for the moderation team
- ensuring a constructive basis for interaction
With the 'Detect' function, conversario users receive valuable insights into the effect of interaction measures on their own community building. The Analytics AI proactively detects community drivers that are crucial for success and passes these signals on to the other AI modules. In a second step, Analytics AI evaluates the effects of interactions on the behaviour of the users involved, taking into account different time intervals. With the help of a 'target/actual' analysis, the results are also compared to the targets of the Community Building.
- KPI at user level (new users, active users, etc.)
- KPI on interaction level (constructive thread, important comment etc.)
- KPI at community benefit level (dialogue quality, user contact rate, etc.)
- KPI at impact level (viral topic, internal community networks, etc.)
- increased transparency of the behaviour of community user groups
- faster recognition of early indicators
- better assessment of community development
Interaction with users, building a community base, expanding with new members, in-depth exchange on important topics - these are the core elements of communities. Unfortunately, this dialogue-oriented part of community building is usually given far too little attention these days. This endangers user loyalty and the length of time they stay in the community. But only those who manage to build up a positive relationship with users have a chance to inspire them for further company offers.
- prio-task list with auto-updating (key audience, key topics, key events)
- action indications for ad-hoc moderation
- individual response and text templates
- partially automatic interaction execution
- interaction focus on the currently relevant users
- sustainable assurance of the ability to engage in dialogue
- dialogue-based user loyalty
The holistic organisation of a company's communication presence sometimes presents community management with enormous challenges. The basic mission of uniform communication across all channels usually fails due to technological details and/or the multitude of tools required for this. With conversario, all dialogue channels (social media, onsite systems, dialogue apps, forums, etc.) can be connected and organised. Teams can be created in the tool, whose members can be assigned the necessary roles and rights for processing the individual channels. Further important building blocks for communication coordination are available via the 'Connect' cockpit. Team functionalities ensure that enquiries from the community are processed quickly and easily by interdisciplinary teams.
- channel health & connection listener
- multi-level tagging functionality (users, assets, teams, comments, etc.)
- extensive notification functionality (team, tasks, opportunities, etc.)
- AI & lexico regulation cockpit & smart topic listener
- ensure consistent brand communication across all channels ('one voice')
- quick identification of important tasks and direct assignment to solution specialists
- orchestration of community building across all channels from one tool